One great campaign produced by the Arkansas Trucking Association and promoted by the American Trucking Association (ATA) across the country is the ?Good Stuff, Trucks Bring It?. This national image campaign was created to improve the perception of the citizens about the trucking industry. If you travel to the ?Big Apple? in these Christmas days, you will have the opportunity to watch the two new advertisement videos that will be playing on the giant 585 square foot ABC SONY screen overlooking Times Square. From December 19, 2005 until January 1, 2006, the ads will be seen in alternate schedule.
Holiday visitors and Christmas shoppers will enjoy a greater version of the trucking industry?s ?Good Stuff, Trucks Bring It?. Since its web site was released in 2004 at the ATA Management Conference and Exhibition in Las Vegas, the campaign has become more and more popular. Thanks to that, the creative logo now represents the image of the trucking industry in a positive way, giving it a modern, fresh and renewed image. So far, the logo has been used in interstate billboards, postage meters, and truck stop menus. In addition, many new products such as T-shirts, mud flaps, scale model trucks, among others are now offered to help with the efforts of the campaign.
Therefore, if you are a new professional truck driver or if you want to become one, you must know and join hands with the trucking industry to work hard in order to improve the image of the whole industry. This is very useful because a re-energized image will enhance the long term health of trucking. It will create a more positive legislative and regulatory background. Also, it will improve driver?s self-esteem and help the industry attract better recruits. It is time for people to be aware of the industry and have information for a better and thriving future.