Biodegradable packaging unique to U.S., Canadian retailing industry
ORLANDO, FL (PRWEB) May 12, 2005 -- Stanelco PLC, (SEO, London Stock Exchange) is utilizing FrogPack, a rugged, high-impact resistant packaging application to take a giant leap across the Atlantic and reach retailers and shippers in North America. Designed to withstand substantial punishment, FrogPack is expected to attract considerable attention from leading U.S. retailers, who face the challenge of minimizing breakage to goods while packaging shipping and transporting highly fragile merchandise.
FrogPack's most distinguishing characteristic is its ability to minimize and virtually eliminate damage to fragile goods being shipped to wholesalers and retailers or directly to consumers. FrogPack's energy-absorbing design, combined with CradlewrapT, a biodegradable air-cushioning wrapping material that can be used within the containers, provides remarkably secure protection for goods that require shipping.
Tests undertaken to challenge FrogPack's sturdiness have confirmed that highly fragile items, ranging from glass champagne bottles to sensitive electronic components, dropped from a helicopter from as high as 200 feet in the air suffered no damage or signs of their fall.
"FrogPack can take a hard punch. Retailers will be impressed when they see how much punishment FrogPack absorbs. The packaging is a superior alternative for protecting goods during shipping," said David Edwards, the inventor of FrogPack.
"FrogPack's capability to protect combined with its potential for reducing costs in packaging and shipping, is unlike anything currently in use in North America."
FrogPack utilizes a unique technology called shock-absorbing arcuate panel technology (SAAP) for its added strength and protective qualifies. The technology, designed by Aquasol, a subsidiary of Stanelco, is already in use in the United Kingdom by a packager of lighting supplies and a packager of electronic components.
In addition to its ability to withstand high-impact punishment, FrogPack possesses environmentally attractive features that will be attractive to North American retailers. FrogPack can be either recycled or composted. FrogPack's high-impact design means that the packaging, which can be manufactured on a customized basis, can be produced in smaller sizes, requiring less material and less energy in the actual production process.
"Eventually, we believe that FrogPack will replace padded envelopes and boxes that utilize polystyrene inserts and plastic air bubbles," said Frogpack's Edwards.
To acquaint North American retailers with FrogPack and attract American distributors for the application, Stanelco is launching a multi-faceted North American marketing program. Stanelco's North American rollout for FrogPack includes a direct sales effort, supplemented by direct mail, an aggressive publicity program, demonstrations of FrogPack's durability and a presence at leading U.S. retail trade shows.
Stanelco has opened a North American sales office in Orlando, Fla., and appointed Stephanie Morgan-Fisher to oversee the introduction of FrogPack.
Stanelco PLC, headquartered in Southampton, England, was founded in 1953. Stanelco is engaged in the commercialization of new applications, innovations, products and processes based on radio frequency (RF) technologies.
These products and services range from RF technology support for the health care industry to new product development, such as FrogPack, sealed water-soluble polymer materials, homecare applications, detergents and agrochemicals.